The Old Rush: Marketing for Gold in the Age of Aging by Peter B. Hubbell

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From the founder and CEO of BoomAgers, (a modern communications company dedicated to Baby Boomers and aging), comes this timely and insightful primer on marketing to the largest, wealthiest generation in history- the Baby Boomers.

In less than five years, half of the United States adult population will be 50 years old or older, spending up to $3 Trillion dollars a year. 80 Million strong, Boomers are clearly the single most impactful generation of consumers in US history.

Surprisingly, Hubbell shows how many businesses are missing out on this “marketing gold mine” by adhering to the antiquated “18-49” target demographic, rather than remaining loyal to this Most Valuable Generation(TM).

In The Old Rush, Peter Hubbell explores the history and values of the Boomer generation, as well as valuable and relevant lessons to be learned from the Gold Rush and how they might be applied to the marketing world in the age of aging Boomers.
Continue reading “The Old Rush: Marketing for Gold in the Age of Aging by Peter B. Hubbell”

Thrive: Surviving In a Corporate Jungle by Mark Barnes

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Think corporate life is boring? Thinkebq4star again!

In this refreshingly unique book, Mark Barnes takes a humorous look at the inner goings-on of the corporate world, offering insightful views and helpful advice with a light-hearted approach.

With the aid of wonderfully illustrative (not to mention funny) artwork by Greg Clifton, Barnes takes you through the ins-and-outs of the corporate jungle, demystifying it all through the use of his brilliant analogies.
Continue reading “Thrive: Surviving In a Corporate Jungle by Mark Barnes”

True Tails from the Dog Park by Kari Sherman, Carey Laubenberg

Join Max and Luther as they teach you all about the dog park…

Written from the perspective of doggy pals Max (a Puggle) and Luther (an Olde English Bulldog), True Tails From The Dog Park is a collection of tips, rules, and often hilarious adventures the two have experienced together at the dog park.

Full of sage advice on things like proper dog park etiquette, how to safely mix dogs and kids at the park, as well as beneficial health and grooming advice, this brief read is as entertaining as it is informative.

This cute little book will make you laugh and smile- both from the humorous accounts of their experiences, as well as the adorable cartoon illustrations by Julie Ann Stricklin.
Continue reading “True Tails from the Dog Park by Kari Sherman, Carey Laubenberg”

Unplanned: The Dramatic True Story of a Former Planned Parenthood Leader’s Eye-Opening Journey Across the Life Line by Abby Johnson, Cindy Lambert

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ebq5stFrom Planned Parenthood director to pro-life advocate, Unplanned follows the incredible story of one woman’s journey through the abortion controversy.

From an early age, Abby Johnson knew she wanted to spend her life helping people. When approached by a recruiter from Planned Parenthood while attending college and told all the good she could do by helping women in crisis, she felt like it was a perfect fit, and signed up as a volunteer.

But from the beginning, her work at Planned Parenthood was fraught with conflict, not only between the workers at the clinic and the protesters who stood outside the fence each day, but also a deeper, inner struggle as God began to speak to her heart. Continue reading “Unplanned: The Dramatic True Story of a Former Planned Parenthood Leader’s Eye-Opening Journey Across the Life Line by Abby Johnson, Cindy Lambert”

Yummy Stories: six stories to stimulate your mind and appetite by Lil L. Alexander

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ebq5starGet ready for a delicious adventure!

Yummy Stories is a collection of six modern folk and fairy tales that kids of all ages will adore.

Full of beautiful, vibrant illustrations by Anda Cofaru, these imaginative stories make healthy food fun and look delicious at the same time- a brilliant way to encourage kids to eat their veggies!

Follow the stories of unforgettable characters, like a brave little pea who wants to grow tall, or a greedy giant who swallowed the carrots whole. Find out what happens to a vain strawberry who is always admiring herself, and discover a magical world of fairies, dinosaurs, and so much more. Continue reading “Yummy Stories: six stories to stimulate your mind and appetite by Lil L. Alexander”

U.S. Publishing Giant HarperCollins Erases Israel Off Map

mapA Middle East with no Israel? That’s what students in that region of the world will see when they open their new world atlases as provided by the American-based mega-corporation HarperCollins……….  Click here for full story