From the founder and CEO of BoomAgers, (a modern communications company dedicated to Baby Boomers and aging), comes this timely and insightful primer on marketing to the largest, wealthiest generation in history- the Baby Boomers.
In less than five years, half of the United States adult population will be 50 years old or older, spending up to $3 Trillion dollars a year. 80 Million strong, Boomers are clearly the single most impactful generation of consumers in US history.
Surprisingly, Hubbell shows how many businesses are missing out on this “marketing gold mine” by adhering to the antiquated “18-49” target demographic, rather than remaining loyal to this Most Valuable Generation(TM).
In The Old Rush, Peter Hubbell explores the history and values of the Boomer generation, as well as valuable and relevant lessons to be learned from the Gold Rush and how they might be applied to the marketing world in the age of aging Boomers.
Continue reading “The Old Rush: Marketing for Gold in the Age of Aging by Peter B. Hubbell”