The Old Rush: Marketing for Gold in the Age of Aging by Peter B. Hubbell


From the founder and CEO of BoomAgers, (a modern communications company dedicated to Baby Boomers and aging), comes this timely and insightful primer on marketing to the largest, wealthiest generation in history- the Baby Boomers.

In less than five years, half of the United States adult population will be 50 years old or older, spending up to $3 Trillion dollars a year. 80 Million strong, Boomers are clearly the single most impactful generation of consumers in US history.

Surprisingly, Hubbell shows how many businesses are missing out on this “marketing gold mine” by adhering to the antiquated “18-49” target demographic, rather than remaining loyal to this Most Valuable Generation(TM).

In The Old Rush, Peter Hubbell explores the history and values of the Boomer generation, as well as valuable and relevant lessons to be learned from the Gold Rush and how they might be applied to the marketing world in the age of aging Boomers.

If you find yourself wondering if and how you should be marketing towards this epic generation, The Old Rush is the perfect book to get you started. Extremely thorough and wonderfully entertaining, this book is indispensable for those looking to improve their marketing campaigns and take advantage of the opportunities made available through this Most Valuable Generation(TM). Highly recommended!

Rating: 4 stars

I received a free copy of this book through the publisher, LID Publishing, Inc., in exchange for an honest review.

To read more reviews of this book on, click HERE.

To purchase a copy of this book on, buy HERE.


About the author:

Peter Hubbell is the founder and CEO of BoomAgers, an industry-leading advertising agency dedicated to the aging consumer. In this role, Peter has become one of the preeminent communications experts in the global aging space and is a sought-after speaker. With over thirty years of experience as a top ad agency executive, Peter’s career led him to the global board of Saatchi & Saatchi, where he was responsible for one of its largest global clients. Peter honed his marketing acumen and creative business skills as a long-standing partner with blue-chip clients including Procter & Gamble, Pillsbury, and General Mills.

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